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We are constantly looking for ways to grow our businesses and sales. Podcasting is a great idea and you are probably thinking about that as your next move. The idea can seem overwhelming at first. But podcasting is actually a crazy powerful (and organic) marketing tool for business.
In this guide, I’ll break it all down, from equipment to promotion. But most importantly, I’ll share how audio content can help you build relationships and trust with your audience faster.
Leading to more sales and success!
1 Why Podcasting is Key for Mompreneur Relationships
Here’s the tea sis – podcasting creates a real connection with your audience. Hearing your voice builds rapport and familiarity way quicker than just reading your content.
It gives you a chance to share your origin story, journey and personality. When listeners get to know the real you, they’re more likely to become loyal fans who buy what you sell.
Not only that, but audio content also helps your audience multitask! They can listen to your wisdom while working out, driving or tackling their daily hustle. Such a win-win.
Starting a podcast opens the door for deeper relationships and trust with your tribe. And that trust turns listeners into life-long customers and brand advocates. It’s marketing gold!
2 Choose the Right Podcast Host
Now that you know why podcasting rocks for business, let’s start planning’ your show!
First, you’ll need to pick a podcast host. This will store your episodes and deliver them to listeners.
I recommend Redcircle if you are starting up, it has everything you need and it’s completely FREE!
If you are looking to spend some of your coins Buzzsprout for its awesome SEO tools that help you rank fast. Plans are affordable too starting at just $12/month! SAVE $20
They have an amazing guide for optimising your podcast for discovery. Don’t sleep on SEO!
Choose a host focused on ranking you #1.
3 Select a Podcast Niche That You’re Passionate About
When niche picking, go with a topic you genuinely geek out on mama! If it lights you up, your passion will come through in episodes.
Look at your expertise and interests. What problems can you help other mompreneurs solve? Dig into those specific issues.
Research keywords using SEMrush to find low competition long tails to target too. This makes ranking at the top way easier!
4 Develop a Podcast Name That Pops
Now you need a catchy name! Keep it short and use words like “Unfiltered,” “Secrets,” “Unleashed” to intrigue listeners.
Some formula ideas:
[Expertise] + [Topic] + [Descriptor]
Examples: Mompreneur Biz Unfiltered, Leadership Secrets for Moms Unleashed
Or try rhyming:
Parentrepreneur Beats, Bizspiration Convos
Get creative until you land on a name that stands out!
5 Choose the Right Podcast Format
Next, decide which format fits your show vibe:
– Q&As to answer audience questions
– Solo episodes to share stories and tips
– Interviews with industry experts for fresh perspectives
Start with shorter solo eps first while you build confidence mama! Then add in more involved options like interviews.
6 Gear Up with the Podcast Essentials
You don’t need fancy equipment to sound like a pro sis. Stick to budget gear when starting out:
Did you know that you can start a podcast from your phone using Anchor/Spotify for podcasters?
– Microphone: The Rode NT-USB OR the Rode Procaster captures crisp audio
– Editing software: Garageband or free Audacity
– Headphones: Sony MDR-7506 for accurate monitoring
– Recording space: Blanket a closet or repurpose a playhouse!
That setup will have you podcasting like a queen on a budget. Upgrade the gear once you start making money from the show.!
7 Promote Your Show to Start Building Your Audience
Once you’ve recorded those first episodes, it’s go time with promotion mama! Share your podcast everywhere and with your current business audience first. Give them VIP access!
Make sure to submit it to podcast directories like Listen Notes for exposure. And claim your podcast on Apple, Spotify etc. for maximum exposure.
Don’t forget SEO! Optimising your show content with keywords helps search engines recommend your episodes.
For more marketing tips, see podcast marketing for mumpreneurs.
8 Stick to a Consistent Release Schedule
Consistency keeps fans coming back sis. Release episodes on a regular schedule, like every Wednesday or the 1st/15th of the month.
Listeners will start tuning in on those dates knowing there’s fresh content coming their way. Look at Jenna Kutcher’s Goal Digger Podcast dropping like clockwork every week – be like that boo!
For busy moms, consider batch creation so that you can be consistent.Slowly increase as you build momentum. Just be reliable with the episodes you commit to.
9 Create Dynamic Content That Connects
Killer content keeps people engaged long-term! Stay tapped into your audience – ask for feedback, monitor reviews, fill content gaps.
Share personal stories of how you started your biz and lessons learned. Let your personality shine! Interview other mompreneurs in your industry too.
Repurpose episodes into blogs, social media, videos to maximise reach. Give your audience all the goodness in every format.
Now Go Start Podcasting!
Congrats momma, you can now grow your business by starting an amazing podcast. Remember – choose a niche you’re passionate about, be consistent with releases and focus on relationship-building content.
Podcasting allows you to connect with your tribe on a deeper level through audio. Leverage this to build trust and sales faster. You SO got this. Let me know when your show goes live, can’t wait to listen.
