Do you ever feel overwhelmed trying to stand out in the crowded digital product marketplace? You know your products are amazing, but getting them to actually sell is a whole other ballgame. Am I right?
Well you can totally set your biz up for success with the right pricing and promotion strategies to attract customers and beat the competition!
In this post, I’ll share my top tips for effectively pricing and marketing your digital products so you can turn more traffic into sales, loyal customers and ultimately a thriving, profitable online business. Let’s do this thang!
Price for Profit, Not Pennies
Having the right pricing strategy for your digital products is essential for earning what you deserve. But figuring out the “sweet spot” can be tricky.
Here are some key factors to consider when pricing your digital offerings:
Know your costs + ideal profit margin – Calculate what you spent on creation + a 20-50%+ profit padding minimum. Worth your time and expertise!
Research competitor prices – See what similar digital products in your niche sell for to find a reasonable range.
Test different price points – Try higher and lower prices to find the optimum balance of sales volume and profit per sale.
Offer tiered pricing – Good/better/best packages at varied price points capture broader audience.
Don’t undervalue yourself! It’s better to start on the higher end and offer discounts than go too low. Those profit margins add up over time!
Run Promos and Sales
Strategic promotions are amazing for boosting conversions and buzz. Here are some fun ways to tempt customers:
Limited-time discounts – Flash sales build purchase urgency.
Bundled deals – Offer multiple products grouped for better value.
Free bonuses – Additional materials added incentivize buying.
Contests and giveaways – Reward followers and subscribers.
Tiered launch pricing – New product intros start high, then decrease over time.
Coupon codes – Influencer and affiliate promo partnerships expand reach.
Automated email sequences – Trigger special offers after sign-up and purchases.
Social Media Marketing Magic
Organic and paid social media strategies are essential for digital entrepreneur babes. Make sure to cover all the basics:
– Catchy, optimized profiles
– Engaging, helpful content
– Paid ads and promoted posts
– Hashtags and trends
– Tagging collaborators
– Sharing user-generated content
– Linking to products
– Retargeting visitors
Rally Your Brand Advocates
Leveraging partners, affiliates, and loyal followers skyrockets your marketing power! Some ways to tap into advocacy:
Influencer collaborations – Reciprocal cross-promo expands audiences.
Affiliate programs – Enlist others to earn commission sharing your products.
Referral perks – Reward existing buyers for spreading the word.
User-generated content – Regram happy customer posts and reviews.
VIP Facebook groups – Foster brand community and buzz.
Craft an Email Marketing Strategy for your Digital Product
Email is still one of the most effective channels for engaging your audience. Make sure you:
– Offer an opt-in incentive like a discount or freebie to grow your list fast.
– Send promotional and educational emails on schedule.
– Automate post-purchase follow-ups and win-backs for inactive subscribers.
– Test email copy, visuals, subject lines, timing, etc.
– Track email analytics so you can continually optimize.
Now you’re armed with an online marketing masterplan to make your products stand out and sell. Trust the process. Your success is right around the corner!